Objective of Event: Drive consumer consideration

So many people are nuts for peanuts that the 2014 Planters Nutmobile fleet had to be expanded to meet the demand of fans who wanted the big traveling peanut to visit their community. With increasing traffic on the Nutmobile blog and a dedicated following on Mr. Peanut’s Facebook page and Instagram feed, not to mention […]

In what had to be one of the most fun pitch meetings ever, Dannon last year greenlit the creation of a mobile vehicle that looked exactly like three cups of Oikos Greek yogurt—on wheels. Part food truck, part sampling experience, the Dannon Oikos Sampling Trucks crisscrossed the country for seven months to reach health-conscious females […]

Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up […]

More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate […]

It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest […]