Objective of Event: Drive consumer consideration

Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s […]

The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail […]

Before consumers spend time with loved ones over the holiday season, they often spend time waiting in line and battling crowds. So to demonstrate to last-minute shoppers how its Buy Online, Pickup In-Store service could save them precious time during the holiday hustle, Old Navy leveraged a festive, multi-day stunt. To add extra incentive, the […]

TV show superfans are a powerful and passionate demographic, so when Fox picked up “Last Man Standing,” a sitcom that originally ran on ABC for six years, the network put supporters to the ultimate test to prove their devotion, aiming to earn brand loyalty in return. Ahead of the show’s seventh season and network premiere, […]

Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the […]