Objective of Event: Drive consumer consideration

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be […]

This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the brand’s social media pages and on the vehicle’s social wall. Surprise interactions with an actor onboard a mobile vehicle gave consumers an experience to […]

The global youthful influencers and social connectors Skype was trying to reach via its sponsorship of Lady Gaga’s Born This Way Ball tour would probably agree that the star of this show was the branded microsite, skypeball.com, and the campaign’s social media tie-ins. Both offered organic opportunities for fans to learn about Skype’s social and […]

Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped […]

Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience, […]