Objective of Event: Drive consumer consideration

HBO brought its hit series “Game of Thrones” to life with an international exhibition tour, the first of its kind for the network, designed to immerse fans in the breathtaking and enchanting world of Westeros, the fictional setting of the story. The exhibition showcased more than 70 original artifacts from season one and two, plus […]

At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was […]

To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping […]

To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program. Arriving on campus during welcome week, students were greeted with an on-campus promotion offering free product samples, a dj, a personalized invite to the after-hours […]

We’ve come a long way from basic flip phone mobile devices that only—gasp—allowed us to dial a call, send a text message or play the game Snake. Today, smartphones reign and each new device seems to offer more and more services and functions. As adjusted as we are to our mobile-powered culture, it’s often still […]