Objective of Event: Drive consumer consideration

There are few brands with a bolder attitude than Nike. The company that was once a simple sneaker brand has conquered nearly every sport in the spectrum, emblazoning its signature swoosh on athletes ranging from basketball stars and surfing pros to tennis champions and golf masters. There aren’t many niches left untapped by the Portland-based […]

Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance. A customized application enabled franchisees to track and […]

It seems that everyone and their dog has an app these days. (Seriously, Google “dog apps” and see what we mean.) But few brands have an app that delivers on multiple marketing objectives, across multiple channels, at once while still being fun and, most importantly, addictive for its customers. SELF magazine delivered on all fronts […]

Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its […]

Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got […]