Objective of Event: Drive consumer consideration

If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be […]

At an event like Coachella, considered to be the festival of the season, attendees are inundated with options on where to party, drink, dance and post for the world at home watching through social media. To cut through the clutter, Heineken went old school with its music choices while being tech-forward with its amenities. The […]

When you think Ford, eco-conscious millennial women aren’t the first consumers to come to mind. The brand set out to change that perception by connecting with a group of driven, goal-oriented, community-centric and optimistic women, embodied by the Wanderlust community. With integrations in Wanderlust festival events, triathlons and its online presence, Ford made an impact […]

Who doesn’t love a free carnival? And if there’s free ice cream, too? We’re sold.  Riding high off the success of its “Slice Carnival” in Los Angeles promoting its new Pint Slice product, and a Moo-phoria light ice cream launch in New York City that employed a giant human claw machine, Ben & Jerry’s dreamed […]

Following its successful “Swedish Fish Selfies” campaign the brand executed at seven aquariums the year prior, Swedish Fish was tasked with upping the ante in 2018 and promoting its new Tropical flavor to consumers in a fresh and engaging way.   A surefire way to go bigger is with scale. The brand first doubled the […]