Objective of Event: Drive consumer consideration

Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming stations, and sports-related decorations and memorabilia-type items throughout. PlayStation took a commanding roll with prominent signage, logo placement, and a pair of tents set up […]

Admit it: You were wondering what the heck happened to Tone Loc, years after “Funky Cold Medina.” Lucky for you, Nike unleashed its Run Hit Wonder 5K and 10K races. Recognizing there was no national platform of less-than-marathon races, Nike saw an opportunity and seized it. A Run Hit Wonder event might best be described—depending […]

Rugged outdoor footwear and apparel maker Timberland took the road less traveled, invading work sites (factories, warehouses, and construction sites) with an engaging exhibit the blue collar folks just couldn’t resist. Looking to promote Timberland’s Pro line, the tour used free safety classes to first gain entry into work sites—many are legally required to stage such […]

Speed, the 24-hour motorsports network, set out to create a portable awards stage for NASCAR events but ended up creating one of the most technically sophisticated, easily accessible mobile event stage-plus vehicles around. The challenge was the requisite flexibility. The stage needed to be efficiently transported from city to city for events, be able to […]

It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a […]