Objective of Event: Drive consumer consideration

To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach. One key goal was to provide the appropriate scientific data and education that physicians want to see when considering trying a new product. […]

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major […]

To raise awareness for its partnership with the National Federation of State High School Associations, T-Mobile created a high school basketball tournament with the top teams and players from around the country. Called the T-Mobile Invitational, the teams played in a Division 1 college facility and had their games broadcasted live on CBS College Sports. […]

These days, United States Air Force (USAF) recruitment is no walk in the park. Less than two percent of America’s youth are both interested in serving in the military, and meet the moral, physical and academic standards of the Air Force. In an effort to combat this challenge, the USAF developed the Air Force Performance […]

American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements […]