Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:digital activation, fan engagement, gesture control, RFID, sports sponsorship, 3D Related Articles WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More Experiential Trend of the Week: Cinematic Campaigns Experiential Marketing Trend of the Week: Potty Parties The Brief: Celebrity Dashcams and Studio Cheez