Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week Claw Machines