Industry: Online Business

Google may still hold the top spot among search engines, but Microsoft’s Bing is hot on its heels thanks to some clever integrated marketing designed to give the brand cachet among the cool kids and social currency where it lives—online. One of the coolest deployments happened in March at South by Southwest in Austin at […]

To show that any property not listed on its service might as well not exist, LoopNet went ahead and erased a building from the Los Angeles skyline. It didn’t take any explosives, but it did take some projection technology magic dubbed the LA Traffic Jam. The experience was the centerpiece of a private VIP party […]

The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is […]

Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom […]

It’s not always easy getting everyone in the room—family, especially—to agree on what to watch on television, but Netflix over the last holiday season set out to prove it can serve as the common denominator. While millions of consumers are getting in on streaming services that allow them to curate television viewing, rather than be […]