Industry: Associations; Venues & Sponsored Properties

For the Institute of Food Technologists 2012 Annual Meeting and Food Expo, the IFT wanted to expand its attendee base and help exhibitors boost ROI, so it deployed the ChirpE attendee acquisition widget. The widget was posted on exhibitors’ listing pages and home websites and allowed attendees to find and meet exhibitors that they were […]

FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps […]

E3, the world’s premier trade show for computer and video games and products, this year attracted 45,700 industry professionals, investor analysts, journalists and retailers from 103 countries to its show June 5 through 7 in Los Angeles. To assist in the enormous undertaking of selling to and assisting these industry professionals, the show’s owner, Entertainment […]

Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was […]

Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate goal: to plan better future events and design activities that align with fan passions and profiles. For this year’s […]