Type of Event: Modular exhibit

The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed […]

It was only appropriate, given the theme of Levi Strauss Signature’s mobile initiative, that the vehicle’s design was envisioned with “fit” in mind. Specifically, the brand needed a mobile vehicle that would command attention and generate traffic among the big-ticket mobile vehicles at NASCAR races and would look right at home when it was parked […]

Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their […]

Music fans want VIP access, and Citi wanted its customers to know they care, so when it set out to leverage its sponsorship of the Rolling Stones 50 & Counting Tour, the play was both perfect and well considered. The program allowed Citi to promote Citi Private Pass, which rewards card members with exclusive perks. […]

For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the […]