Event Technology: 3D

AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand […]

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them. […]

Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event in August 2016. The event was designed to excite and energize local high school football players with a personalized experience during the […]

How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into […]

The Snuggle brand is all about giving consumers the warm and fuzzies, so to help promote its Valentine’s Day campaign the brand leveraged a custom-built RV to generate a whole lot of love just in time for the holiday. With the help of its iconic mascot, Snuggle Bear, the brand took its SnugMobile to the […]