Year: 2007

TD Bank got up close and personal with mid-Atlantic residents when it acquired and transitioned from the local Hudson United Bank to TDBN in New York, New Jersey, Pennsylvania and Connecticut. After an internal launch to employees in five key markets, TDBN free agents introduced the bank to the community via a community giveback called […]

The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla […]

Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the […]

Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team […]

You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to […]