Year: 2007

Motorola reached existing and potential customers via MotoDriven tour stops, promoting products for business applications such as radio systems, tracking devices and dispatcher solutions. The events were held at local hotels or distribution centers and, besides morning coffee and a catered lunch, included the Mobile Pavilion, a hands-on showroom staffed with dealer representatives for a […]

If you’re like us, you’ve been thinking that complicated surgical procedures would be so much more interesting if only the doctors could do their thing aboard 18-wheelers. Well, at least the folks at Medtronic thought so. The medical technology company built two mobile operating rooms for its Satellite Training Center, and used the ERs-on-wheels to […]

Aiming to showcase new models of the Chevrolet Silverado and GMC Sierra pickup trucks—particularly important at a time when Toyota was getting ready to launch a new full-size pickup of its own—General Motors’ Fleet and Commercial business hit the road to reach workers in the construction and landscaping trades. GM zeroed in on the highly […]

To promote its latest camera phone among 25-35 year olds in the U.S., Nokia pimped out a double-decker London bus that rolled its way through 10 markets from New York City to Los Angeles. Bus windows were replaced with eight screens that played loops demonstrating the device’s music capabilities, MobiTV and eBay features. MMS boards […]

Even with all of those stores as a base of operation, Walmart execs weren’t satisfied that the company’s diabetes awareness message was reaching its intended audience. In-store counseling and information campaigns were making a dent, but it wasn’t enough—not when the American Diabetes Association estimates that nearly one-third of diabetes sufferers aren’t aware that they […]