Year: 2007

In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age […]

With the success of its groundbreaking Potty Palooza mobile marketing tour, Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of […]

To refresh and contemporize its iconic Colonel Sanders figurehead, KFC cooked up a global consumer event that created the world’s first brand to be visible from space, then used it to introduce the new look and future of the company. The change in the Colonel’s image was the first in a decade and only the […]

If you’re looking for women in a hurry, New York City’s Grand Central Terminal is probably a good place to start. That’s why Unilever’s Q-tips brand set up shop there for professional makeup artists to give 12 full hours of five-minute makeovers. The hook? All of the makeup would be applied using only Q-tips. The […]

Verizon’s FiOS Fanatics 2006 campaign may have occurred in West Chester, PA, but it took on the glitz of a Hollywood red carpet event. The program celebrated the arrival of FiOS TV in the town (which just happens to be headquarters for Verizon Teleproducts) by inviting residents to an open casting call with the hopes […]