Last month our Chief Advocacy Officer, Stuart Sheldon sat with Debbie Lindner, the Chief People Officer of BBDO Atlanta, Katie Harmon, the Marketing Manager at Creative Circus, and Zakia Holland, the Senior Brand Activation Manager at Coca-Cola, on Midtown Business Radio. In this engaging radio show, Debbie talks about her institution finding creative types such as painters, poets, musicians, and helping them channel their creativity into advertising.

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and […]

In an effort to promote their up and coming show High Profits, CNN has decided to go the route of experiential guerrilla marketing. The fully branded mobile tour activation is taking place throughout Manhattan and parts of Brooklyn to generate excitement for the premier through Friday, April 17th.

Building an audience from scratch & fostering meaningful conversations is intuitive & normal for individuals, but an obvious challenge for brands. From traditional marketing tactics to experiential, digital & word of mouth, marketers can't sit idly by and just expect that their customers are engaged with their brand, or that most of them even want to engage. Yes, social media allows millions of active users globally to compete for attention, but if all of us are now publishers, who really listens?

Nearly $572 Billion is spent on events per year. Your clients expect meaningful data and results to prove they aren’t just throwing an expensive cocktail party. Read this guide to understand how to launch successful activations and deliver meaningful results to your clients.