Partner Content
Watch On Demand: Six Trends to Bet on for B-to-B Events
In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025…
Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…
The Movement Metric: A New KPI for Experiential Marketers
Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional...7 Future-Proof Experiential Trends
AI-generated content is everywhere. Making real, in-person moments more valuable than ever. Audiences now crave experiences that feel authentic, participatory, and impossible to replicate online. This quick guide breaks down seven emerging trends reshaping experiential marketing, from new forms of participation to purpose-driven impact and physical innovation. You’ll learn what’s changing, why it matters, and...