Brand: Pernod Ricard

Grammy Award-winning artist Ne-Yo is more than a spokesperson for Malibu Red, a relatively new offering in the Malibu line. He’s the creative director who has been hands-on in developing the drink. So, to further leverage this relationship, the brand created a six-city concert program called “A Night with Ne-Yo.” The artist helped promote each […]

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be […]

Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via Facebook to enter for a chance to be selected as the Malibu Summer Correspondent and travel the country promoting the events and being the emcee […]