General Motors Archives - Page 2 of 4 - Event Marketer
GM Spruces up Dealers Meeting with Theme Nights
What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE...
GM Demonstrates Real-Life Use of its OnStar Service
A revamped auto show presence helped OnStar increase the number of product demo requests and generated subscription renewals for the vehicle security service. Inside the curved-walled, 2,400-square-foot footprint, visitors experienced three areas, all demonstrating real-life uses of the service. In one area, five 42-inch screens ran clips of customer testimonials while two other screens showed...
General Motors Builds Show Buzz with a Bold Slogan
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its...
GM Lets Consumers Test Drive Competitor Vehicles
General Motors’ latest installment of its AutoShow In Motion ride-and-drive increased consideration across the entire GM portfolio by 204 percent. The event, which allowed GM to display all of its North American brands to current GM owners and prospective buyers, gave consumers a side-by-side view of GM cars and its competitors—so they could form impressions...