Brand: General Motors

What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE […]

A revamped auto show presence helped OnStar increase the number of product demo requests and generated subscription renewals for the vehicle security service. Inside the curved-walled, 2,400-square-foot footprint, visitors experienced three areas, all demonstrating real-life uses of the service. In one area, five 42-inch screens ran clips of customer testimonials while two other screens showed […]

At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its […]

General Motors’ latest installment of its AutoShow In Motion ride-and-drive increased consideration across the entire GM portfolio by 204 percent. The event, which allowed GM to display all of its North American brands to current GM owners and prospective buyers, gave consumers a side-by-side view of GM cars and its competitors—so they could form impressions […]

To strengthen the relationship between the Asian media and Chevrolet Thailand, GM hosted 150 members of the media at The Chevrolet Captiva Media Ride and Drive, an off-road adventure through Kanjanaburi province in western Thailand. To keep event attendees intrigued, all media were instructed to meet at the main railway station called Hualampong Station without […]