Brand: Ford

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it […]

Ford’s blue oval trademark has symbolized America’s first car company since 1907, but at the 2012 North American International Auto Show in Detroit it represented that and more. It literally became a key to an enhanced Ford Auto Show experience for attendees who wanted to be able to influence their environment, participate in its creation, […]

Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers […]

Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in […]

Not many people could resist the urge to stop and take in the sight of a full-sized car wrapped in a toy box. Drop the box in your local mall and “trap” a brand ambassador inside and you’ve got yourself a real recipe for social media buzz. In 12 Los Angeles malls, Ford sealed a […]