Brand: Cisco

With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too. […]

At a conference like Cisco Live, which attracts thousands of tech professionals, incorporating relevant social media engagements and cutting-edge technology into the event is paramount to its success. In 2015, Cisco delivered on both objectives through a social media engagement and monitoring program. Operating from a Social Media Command Center within the conference, the brand […]

At the Healthcare Information and Management Systems Society’s event last February in Orlando, FL, Cisco strategized for increased sales by integrating the internal marketing, sales and executive teams to activate deeper touch marketing opportunities. Cisco sent 14 senior sales executives and several business and technology experts to bring target executives through the interactive booth activities, […]

Many marketers lure attendees to their events by offering exclusive access to new product releases or in-demand subject matter experts. Virtual events are no different. To connect with IT decision makers, last year Cisco traded in a traditional trade show for a virtual event and drove registration by giving virtual attendees private access to top […]

A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to […]