Awards: Best mall event program

Australians are known for their friendliness and, apparently, for calling one another by their first names. Coca-Cola capitalized on those insights for a summertime mall program Down Under. The brand added 150 popular Australian names to its packaging and then invited consumers to “Share a Coke” with Matt, Sarah or Jess. Then, in 18 Westfield […]

Not many people could resist the urge to stop and take in the sight of a full-sized car wrapped in a toy box. Drop the box in your local mall and “trap” a brand ambassador inside and you’ve got yourself a real recipe for social media buzz. In 12 Los Angeles malls, Ford sealed a […]