Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

The Brief Roundup
The Brief: Hut Originals and Running Vaults

July 20, 2026

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.
Sampling
Eat up Seven Exhibit Trends from the Summer Fancy Food Show

July 20, 2026

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.
Conferences
Yahoo’s Explorers Society Rewards Attendees for Curiosity

July 15, 2026

When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious festival activation strategy to date, and one very large purple submarine installation.
Pop-Ups
The Brief: Cowboy Deliveries and Talking Toilet Paper

July 13, 2026

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
Trend of the Week
Experiential Marketing Trend of the Week: Women’s Fitness Activations

July 6, 2026

Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]