Kellogg’s Reels In Anglers For Sponsorship
Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making…
Tastykake Takes MINI Cooper On The Road
For the relaunch of the new Tastykake Mini Donuts packaging, which now comes in a…
How Canon Turned A Contest Into A Live Portfolio
Canon last November held a red-carpet premiere at New York City’s Museum of Natural History…
Harlem Hosts Its First TEDx Event
It was only fitting that TEDx would make its way to Harlem, a community in…
Inside Yale’s First TEDx event
On a brisk winter day this February, 400 students, faculty, alumni and local community members…
Open Sourcing Drives TED’s Global Platform
Global event portfolios can be a blessing and a curse. On the plus side, they…
An Insider’s Look At TEDActive 2012
The technology and design worlds have been all aflutter about TED since its inception in…
What Makes TED Tick? TED Talks (to EM)
Attendees of all stripes flock to it. Brands can’t wait to get a piece of…
EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site…
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers…