The Kia Soul YouTube Awards Pre-Party
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards,…
Pop-Ups Reveal Kipling’s Whimsical Side
Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard…
EventTech 411: Sponsorship Technology
Every conversation in the event marketing industry eventually comes around to technology. You want to…
How SugarCRM Disrupted Dreamforce
CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest…
Social Media Top Tip: Social Staffing
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to…
Tough Mudder: How One Intrepid Editor Didn’t Die
I want to begin with a disclaimer. I am not in shape. At all. I…
SpringHill Suites Sweetens Airport Checkpoints
To raise brand awareness and create positive stress-reducing moments that are key to its brand…
The Best Brand Activations At Baltimore’s Artscape
The 90 degree heat didn’t deter the crowds at Artscape, one of Baltimore’s coolest outdoor…
How CamelBak Isn’t Trashing the Competition
CamelBak is the leader in personal hydration backpack systems and the brand wants everyone to…