10 Years of Event Marketer
The year is 2002. “American Idol’s” debut fever is spreading across TV sets all across…
Elsevier Launches Online Medical Reference Tool
Elsevier, a leading provider of scientific, technical and medical information products and services, has hit…
Scholastic Gives Kids Goosebumps
To celebrate the 20th anniversary of Goosebumps, the children’s mystery series by R.L. Stine, Scholastic…
‘Human Meat Market’ Serves Resident Evil
Resident Evil is a household name in the gaming world, but in promoting the Oct.…
Warner Bros. Leads Family Pack Walk
Warner Bros. Consumer Products, Scooby Doo and Cesar Millan, of TV’s “The Dog Whisperer” fame,…
Square Enix Hits Comic-Con Bullseye
To promote the newest installment of the Tomb Raider video game franchise, and tap into…
Ocean Spray’s Bog is Back in Town
To educate consumers about the taste, health and heritage of its tiny tart fruit, Ocean…
Hyundai Re:Mix Lab Celebrates Cars and Collaborations
Hyundai this fall is once again activating its Re:Mix Lab program, a series of one-…
Spike TV Gives Basketball Fans Ink
To promote the new season of tattoo artist competition show “Ink Masters,” Spike TV is…