Subaru Says: Choose Your Own Adventure
At the North American International Auto Show in Detroit this year, the LA Auto Show…
‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in…
Dell Appeals to Business Travelers at Heathrow
Airports are busy places. They’re also natural environments where there is a lot of delay…
Lupus Foundation of America Launches Tour
Lupus is an autoimmune disease that is little understood and often un- or misdiagnosed. It…
NVIDIA Hosts ‘Call of Duty’ College Tournament
To engage its college-age target market and at the same time highlight the relevancy of…
New Shellback Rum Sends Hut on the Road
A new rum is on the scene in the U.S. and is turning to experiential…
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event…
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and…
EventTech 411: Tools for 2013
Every conversation in the event marketing industry eventually comes around to technology. You want to…