Agency: Wasserman

The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm […]

With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive […]

To leverage its position as a key stakeholder within NASCAR’s efforts to benefit Nationwide Children’s Hospital (NCH), Nationwide Insurance created and executed the inaugural Nationwide Children’s Hospital 200, the first NASCAR Nationwide Series race at Mid-Ohio Sports Car Course in Lexington, OH. A promotional event took place before the race where hospital patients had the […]

As a major sponsor of the NFL, Verizon knew it had to stand out among the clutter of brands vying for attention as football fans ramped up for Super Bowl XLVIII. Their solution was simple: make every Power House visitor feel like a special guest. To achieve this, the brand transformed New York City’s Bryant […]