Agency: Team Detroit

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The […]

The color pink has never looked so hot thanks to Ford, a national series sponsor of Susan G. Komen Race for the Cure for 14 years, and its Warriors in Pink campaign. The campaign, which launched its second season last October with breast cancer awareness month, is the broadest breast cancer awareness initiative for Ford, […]

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it […]

Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers […]

Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in […]