Agency: Jack Morton Worldwide

Brands no longer have to rely on models and celebrities to be the faces of their campaigns. Thanks to social media, they are able to create platforms where everyday consumers can spread the message of the campaign and, in many cases, lead it. For its fifth year as sponsor of ESSENCE, the largest African-American music […]

Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated the world’s first, and only, 24-hour fashion show. The show provided a unique platform for Cotton Incorporated, which represents American’s cotton […]

Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The […]

From pre-registration microsites and on-site data capture to post-event communication and video retrieval, all touchpoints in this consumer experience were simple and elegant—just what you’d expect from Cadillac. Landing pages featured large central calls to action and hero images that introduced the feel of the event. The microsites, which were custom-designed for each event series—golf, […]

Cadillac’s Culinary Challenge put a new spin on the old mall tour. The ride-and-drive experience with culinary and lifestyle twists traveled to 14 luxury malls, spicing up the experience with test drives of Cadillacs and competing vehicles and a cause- marketing overlay. After a few years running the Culinary Challenge, Cadillac expanded on the competition between […]