The Annual Experiential Marketing Spending Forecast

By

The industry’s only experiential marketing spending projection

How industry budgets grew in 2019
How much industry budgets are estimated to grow in 2020
The event industry’s forecasted…

Popular

  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  3. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  4. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  5. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  6. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  7. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  8. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  9. The Brief: Giant Hairballs and MomTok Battles
    Pop-Ups

    The Brief: Giant Hairballs and MomTok Battles