Experiential marketing was once a buzzword, a tactical add-on to marketing budgets. Today, the “brand experience”—strategic, integrated face-to-face engagements between companies and customers—is a required part of the marketing mix. Event Marketer was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives with a flagship magazine, awards and recognition programs, and live events.
Here, you can “flip through” the most recent issues of the print magazine, which publishes twice a year. Covers and content from many issues since 2008 are available in our archive. For daily industry coverage, visit eventmarketer.com.
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April 2020
Top b-to-b marketers discuss their unique challenges, brands weigh the pros and cons of taking a show on the road, and we talk extreme personalization and winning Super Bowl strategies...
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