Comedy Central Serves Up Kegs and Eggs
To drive viewership for its original TV shows, Comedy Central hosted an afternoon “Kegs and Eggs” party at South by Southwest complete with "Drunk History"-inspired dunk tanks, millennial-style giveaways and free breakfast tacos. Oh, and a little hair of the dog. MORE

California Lottery Hits the Jackpot
To raise awareness for its new Black Exclusive Scratchers tickets, California Lottery brought in Lady Luck and some Augmented Reality. MORE

IFC Deploys a Big SXSW Activation
IFC's fairgrounds at Austin's Palm Park included carnival-style activities and played hosts to musical performances. MORE

It's Me, Mario and Pennzoil at SXSW
Dreams really can come true. Check out Pennzoil and Nintendo's real-life Mario Kart experience at South by Southwest. MORE

How a Lexus Italy TV Ad Went Live
Lexus Italy gave consumers the chance to ride shotgun with a professional racecar driver for a commercial shoot. MORE

USG Olympic Sponsorship Event
USG Corporation leveraged its Olympic sponsorship platform to create an internal event that energized employees nationwide. MORE