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08.17.17

B-TO-C EVENTS

EVENT TECHNOLOGY

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SUPERBOOK

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An Access Intelligence Publication

Comedy Central Festival Gets With the Program
For comedy fans, it doesn't get much better than watching your favorite programs come to life, and that's exactly what Comedy Central offered attendees at its new comedy festival, Colossal Clusterfest. Between standup comedy acts and music performances, attendees immersed themselves in the worlds of "South Park," "Seinfeld" and "It's Always Sunny in Philadelphia" like never before. See how the brand captivated a rabid fan base with "true moments of surprise and delight." MORE

Get a Taste of the Perrier Flavor Studio From a mocktail bar to an interactive art wall, the brand's most recent pop-up is a sparkling example of how to create a killer launch event. MORE

The Odd Couple: Alabama Invades NYC The Alabama Tourism Department hit the Big Apple with an educational campaign featuring a Mardi Gras pop-up parade and a VR experience. MORE

Comic-Con 2017: What Makes Fans 'Tick' If you're trying to cut through the clutter of the sponsor-heavy convention, flaunting a giant, animatronic tick head is a solid start.MORE

Bourbon Fans Let Their Creek Flags Fly Foodies across the U.S. lined up for a taste of Knob Creek whiskey and Big Green Egg smoked meat at an array of upscale culinary festivals. MORE