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04.26.18

B-TO-C EVENTS

EVENT TECHNOLOGY

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SUPERBOOK

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An Access Intelligence Publication

Automakers Hit the Gas on Design and Innovation
The 2018 New York International Auto Show once again attracted throngs of consumers eager to see the latest offerings from top automakers—and they didn't disappoint. From bleeding-edge tech experiences to heartfelt moments of nostalgia, exhibitors found a way to appeal to attendees of all types. Take a look at six trends from around the show floor. MORE

Live Theater: When the Spirit Moves You Bacardi's Havana Rum brand leveraged live performances and authentic touchpoints to immerse tastemakers in its rich Cuban heritage.MORE

ABC Delivers 'High-Profile' Fan Moments The network leveraged Hollywood Week to drive tune-in for 'American Idol' with a helicopter stunt, street installation and Golden Tickets. MORE

Candy Land Experience Reigns Supreme Werther's Original celebrated National Caramel Day with a reimagined Candy Land pop-up game that served as a nostalgic sampling experience. MORE

I Want My MTV—With a Side of Meatballs MTV marked the return of its hit reality series, 'Jersey Shore,' with a meatball food truck, cast member appearances and branded swag. MORE