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03.29.18

B-TO-C EVENTS

EVENT TECHNOLOGY

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SUPERBOOK

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An Access Intelligence Publication

Dew Brings Hoops Fans 'Closer Than Courtside'
Mtn Dew's Kickstart brand offered a look 'beyond the game' at NBA All-Star Weekend, where basketball culture and a partnership with actor and basketball fanatic Kevin Hart inspired the brand's multi-level activation. The coolest part? Each level of the experience gave fans access that became more VIP as they made their way to the top of the venue. See how the brand earned more than two billion impressions. MORE

Trading Happy Hour for Health at SXSW Most SXSW attendees sustain themselves on open bars and fried food, but Herbalife Nutrition's Fit + Fuel Station helped change the game. MORE

A Museum Dedicated to Drama Queens An Instagrammable museum experience is helping WE tv drive tune-in for the revival of "Bridezillas," its docuseries about over-the-top brides. MORE

Case Study: B-to-B Augmented Reality HSBC invited high-level executives to network and recharge at its modern lounge, where AR brought the brand's sustainable finance story to life. MORE

Unsung Heroes Get Their Dues at SXSW Coffee brand High Brew passed over the event's creatives to pay homage to the undervalued workers behind the multi-faceted festival: Roadies.MORE