Comedy Central Serves Up Kegs and Eggs at SXSW   To drive viewership for its original TV shows, Comedy Central on March 14 hosted an afternoon “Kegs and Eggs” party during the music segment of the South by Southwest… MORE

CA Lottery Hits the Jackpot with Augmented Reality As part of a campaign to raise awareness for its new million-dollar-prize Black Exclusive Scratchers tickets, California Lottery… MORE

IFC Deploys its Biggest SXSW Activation Ever in Austin’s Palm Park IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival for several years,… MORE

It's Me, Mario and Pennzoil at SXSW We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil… MORE

SPECIAL REPORT: Our Picks for Best of the Boulevard at Super Bowl XLVIII [box type="coloured" pb_margin_bottom="no" width="1/1" el_position="first last"] The bone-chilling cold of the polar vortex didn’t stop legions of football… MORE

How USG Created an Internal Event Around an Olympic Sponsorship When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking for a platform… MORE