| TikToker Romeo Bingham put out their jingle “Dr Pepper, baby, it’s good and nice” last month, and users implored the brand to adopt it. On Monday, Dr Pepper featured the viral tune in an ad that aired during the CFP National Championship, to the surprise of fans who quickly celebrated Bingham and the collab. The original TikTok now has more than 64.7 million views, and we can’t get it out of our heads. |
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| At the premiere event for season two of “Beast Games,” Prime Video challenged celebrities and creators to take on series-themed games that tested their smarts and strength to win Beast Bucks redeemable for exclusive merch… Read more. |
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“We’ve evolved by focusing on what is personal to guests and connecting them with the Reddit community. We really want to make sure that Reddit is accessible to all of our customers, and we can do that through our experiences.”
–Caroline Absher, Head of Event Marketing and Industry Marketing Programs, Reddit |
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| Just Released: The 2026 Experiential Marketing Summit agenda is live, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for brand marketers and event professionals. Plus, the Hall of Ideas will showcase the industry’s latest event tools and innovations. Start planning your schedule for May 18-20 in Las Vegas, and register now at the early-bird rate. View the EMS 2026 agenda. |
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