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Experiential

05.24.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

Snaps and Snacks: Inside McDonald's VIP Event
Celebrities and influencers took a moment to slow down with some fast food at the Bootsy Bellows Pool Party presented by McDonald's and PacSun, an annual off-site event that coincides with Coachella. Menu-inspired photo ops, a 57-foot-long mobile restaurant and poolside performances kept tastemakers snapping and sharing throughout the experience. Inside the brand's recipe for social media success. MORE

AB InBev's Sales Event: 'It Was Tactile.' Brand immersion was at the heart of the brewer's annual SAMCOM event, which this year included a 230,000-square-foot experiential zone. MORE

Uber's Soccer Strategy is Pitch Perfect The official ride-sharing partner of the Manchester United soccer team delighted fans in India with a replica of the team's storied stadium.MORE

Bud Light Executes a Texas Takeover The official beer of the NFL literally raised the bar for its NFL Draft activation, offering a multi-level pub experience dripping with Texas pride. MORE

Sound Bites and Insights From EMS 2018 The Experiential Marketing Summit, the industry's go-to training event, featured a host of elite brand speakers. Here's what they had to say. MORE