Social Sharing is Caring at Citi's Culinary Events 
It's no secret that consumers love sharing photos of their meals on social media. So for its annual co-sponsorship of the Taste of the Nation event series, which benefits the No Kid Hungry campaign, Citi turned the concept into a social currency strategy with a philanthropic twist. For each attendee that posted a pic of their favorite dish and tagged it with #CitiGiving, the brand donated a meal to the charity. Get a taste of the cause marketing campaign and its new live music component.MORE