McDonald's Serves Millennials a Taste of the Past 
In an effort to 'meet consumers where they are' and evoke a little nostalgia, the fast food giant created a full-blown adult playground at ComplexCon—and millennials were lovin' it. From an inflatable racetrack to a Boomerang ball pit engagement, attendees were treated to a whimsical (and shareable) experience that underscored the brand's playful side. Why consumers ate up the 'Snac 'N Play' activation. MORE