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Snuggle Bear Presides Over Valentine’s Day in Times Square Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of… MORE
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 Intel’s Experience Stores Get Personal Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. You can read the full story in the February/March issue of Event Marketer, but to whet… MORE |
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| The 2014 Ex Awards Calling the year’s best campaigns The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com. MORE |
 Pinnacle Cinnabon Vodka Spices Up Brunch—and Social Media More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also… MORE |
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Expert Perspectives: Mixing it up for the FOMO Generation They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that… MORE