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05.07.14

B-TO-B EVENTS

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EVENT TECHNOLOGY

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EMChats: Greg Plata of WestJet Airlines How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines. http://www.youtube.com/watch?v=y-llRgBMZlQ&list=PLgNQ7Xj9nph5wiizkjFnl0HTF9saNk89J MORE

Heineken Snapchats with Fans at Coachella For its 13th year as official malt beverage sponsor of the Coachella Valley Music and Arts Festival, Heineken… MORE

American Express Activates Digital Experiences at US Open The US Open American Express Fan Experience this year features two new activations, an interactive sensory experience called… MORE

U by Kotex Leverages Concerts, Social Media to Drive Trial To drive trial of its feminine care products, U by Kotex throughout August is engaging girls before performances… MORE

How Pop-Tarts Connects with 'Digital Concert Groupies' There’s a new breed of concertgoers emerging in this digital landscape—two out of every three of them has… MORE