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Experiential

09.11.14

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Rachel Kirkpatrick

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Exclusive Access: Bud Light's Whatever, USA One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light's takeover (and makeover) of Crested Butte, CO. We were there. Here, a sneak peek of the action and the proprietary tech. MORE

Clorox Cleans Up At Fashion Week Ever heard of Cloey De La Rox? The designer launched a new line of "tighty whities" at New York Fashion Week with Clorox. Yes, read on. MORE

Depend Puts Its Briefs Center Stage Bladder leakage isn't a comfortable health condition to discuss openly, but Depend created the right forum by leveraging a cause. MORE

Heineken Serves Tennis And Sammies Marking its 23rd year as sponsor of the US Open, Heineken offered a hangout for tennis fans with cornhole, a bar and friendly competition. MORE

Special Report: Women in Events 2014 The August issue #womeninevents coverage begins. Profiles, a roundtable and detailed survey results to come. First up, our cover story. MORE