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Experiential

07.09.15

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An Access Intelligence Publication

Projection Mapping The Hoover Dam: Why Not?
Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers. The event shattered the Guinness World Record for highest light output projection. Volvo, Jean-Claude Van Damme... it appears you have been served. MORE

How To Make Music With Millennials What do you get when you host 80,000 attendees on a farm in rural Tennessee? Bonnaroo. And a gigantic engagement opportunity. MORE

Stunts: Pulling The Old Switcheroo It's alive! JetBlue surprised New Yorkers when a virtual crewmember in a storefront display suddenly started calling them out. MORE

Students Receive a #SpecialDelivery FedEx hosted a social media-based battle of wits for its sponsorship of the FIRST Championship, a student competition focusing on STEM. MORE

Models Catwalk The Funway Runway Crocs in June launched a social interactive tool that allows consumers to select a model and then send them down a five-story waterslide. MORE

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