Your Weekly Feed
of All Things
Experiential

03.28.14

B-T0-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Rachel Kirkpatrick

Advertising inquiries
Jeff Fortmann
Chip Berry

10 Norden Place
Norwalk, CT 06855

Tel: 203•854•6730
Fax: 203•854•6735

2014 Red 7 Media, LLC
All rights reserved

Privacy policy

An Access Intelligence Publication

Comedy Central Throws a Kegs and Eggs Party The network's afternoon party at South by Southwest offered hashtag-driven giveaways that catered to millennials, a dunk tank featuring a cast of historical figures, tacos and a little hair of the dog. MORE

3M's Unusual Take on Hospitality 3M"s comfortable lounge at SXSW encouraged, and rewarded, the exchange of ideas over cocktails and cupcakes. MORE

A&E Serves Up ‘Bates Motel’ Treats The network strategically placed a vending machine at SXSW that dispensed special branded brownies—think about it. MORE

E! News Builds a Mobile Studio E! brought the interview to the interviewees at SXSW in a custom Airstream trailer that served as a mobile studio during the conference. MORE

IFC Takes Over Austin’s Palm Park The brand's Fairgrounds activation at SXSW offered off-beat bands, ice cream and snacks, and carnival-style attractions. MORE

Sneak Peek: Our Tour of SXSW Oh yeah, there's more. We'll take you inside this year's conference in our April issue, but first, a photo tour of brands that stood out. MORE