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12.18.14

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Rachel Kirkpatrick

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An Access Intelligence Publication

Inside Bud Light’s Stadium Social Media Lounge
To encourage trial and brand loyalty among Millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge features an ultra high-definition multi-screen touch display Gaming Wall, two interactive "MorphingStations" and five Microsoft Surface Pro 3 tablets—quite the arrangement for the brand's tech savvy target. "If we want to win in beer, we need to win with Millennials, and to win with Millennials, we need to win in digital," says Lucas Hersovici, vp-consumer connections at Anheuser-Busch. MORE

Cree Aims To Flip The Switch To LED Light bulb maker Cree is encouraging consumers to "make the switch" in a space dominated by very old and very big brands. MORE

Lavazza Trades Tweets For Coffee To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza tempted chilly New Yorkers with stylish coffee drops. MORE

The Ultimate Fan Meet And Greet? Nabisco announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour with an interesting take on the photo booth. MORE

Jamba Juice Samples The Workplace It's often considered "off-limits" in marketing, but Jamba Juice decided to take on the lunch hour in an effort to expand its consumer base. MORE