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Pinnacle Vodka Spices Up Brunch—and Social Media Who doesn't love a boozy brunch? Pinnacle Vodka staged five, four-hour brunch bashes over the course of 24 hours, courting more than 400 influencers, from consumers to distributors to trade and media, to celebrate its new Cinnabon-flavored vodka. MORE
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Snuggle Softens New Yorkers What better way to celebrate Valentine's Day than with a Snuggle. Seriously. That delightful brand mascott officiated over a vow renewal in Times Square. MORE |
Telecom: Changes on the 'Verizon' Verizon is reimagining its retail stores with a new destination store at the Mall of America in Bloomington, MN, that takes a cue from experiential marketing. MORE |
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How to Forge Artist Partnerships Nickelodeon, Absolut and Heineken Light leveraged the creative influence of artists to bring their marketing programs to life at Art Basel Miami. MORE |
That FOMO Feelin' Generation They say that young people have a fear of missing out. But in truth, we more "seasoned" people have a fear too—of missing out on connecting with them. MORE |
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