| Following its acquisition by e.l.f. Beauty in a $1 billion deal, rhode, the beauty brand founded by Hailey Bieber, launched its first-ever beach club in Mallorca, Spain. rhode summer club is only open to Beach Club Gran Folies guests for the two-week takeover. While they get to enjoy branded loungers, towels and inflatables, attendees aren’t able to take the items home or purchase rhode products on-site. Bummer. |
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| Goldfish popped up a free car wash experience to help travelers passing through Manahawkin, NJ, over the Fourth of July weekend. The Goldfish Retrieval Service was designed to clean out dropped crackers scattered around vehicles and replenish consumers’ supply with a snack wall offering 15 flavors… Read more. |
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“It’s learning as you go… When you lean into the art of the possible, you’re always going to find things that didn’t come together quite as beautifully as you would have liked for it to and probably a couple of things you would do differently.”
–Ryan Dickerson, CMO, Sonic |
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| October is Experiential Marketing Month! Get ready for 31 days of live and digital experiences designed to help optimize your events. The schedule includes full-day “Trendwatch” seminars in four cities; casual meetups in eight cities; and 12 digital learning modules, panels and conversations streamed online at eventmarketer.com and on LinkedIn. Registration and the full schedule will be released soon. Learn more. |
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